The Guild of Games
Community Development & Industry Partnerships
We build the community foundation that connects education, industry, and local players.
At The Guild of Games, we turn our collective passion into opportunity, ensuring everyone in our community succeeds together.
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Guild Structure
Community Networks |
B2B Services | O&O Productions
Community Networks
We fuel the heartbeat of local gaming culture. From collegiate chapters to our flagship inclusive space, QueerSpace Gaming, we power the infrastructure for local play—hosting dedicated servers, competitive esports brackets, structured game jams, and inclusive play nights that lead to marquee capstone events.
At our core, we’re creators. We exist to build the high-energy experiences players are excited for and to connect that authentic community energy directly to the industry partners ready to engage with it.
B2B Services
Providing venues, educational institutions, market researchers, and developers with seamless operations and direct access to an engaged community.
We act as the operational backbone for your business initiatives. By handling the complex logistics of community engagement and event design, we make it effortless for your team to unlock meaningful results without the heavy lifting.
Owned & Operated Productions
Hosting proprietary direct-to-consumer events, large-scale regional tournaments, digital esports brackets, and workforce development opportunities.
We take pride in building elaborate experiences that anchor our community. Whether it’s a regional tournament or a career-shaping game jam, every production is a capstone moment designed to spotlight talent and create real-world impact.
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Services
Education & Workforce Development |
Market research | Entertainment
Education &
Workforce Development
We partner with educational institutions to turn academic potential into professional reality, aligning directly with regional workforce goals. From managing complex grant-funded initiatives and curating high-impact capstone events to designing skill-based workshops, we provide the operational infrastructure needed to prepare students for the demands of the modern gaming and entertainment industry while supporting institutional performance metrics.
Grant Management & SWP Alignment: Handling the administrative logistics and execution of Arts, Media, and Entertainment (AME) and Strong Workforce Program (SWP) initiatives. We manage the operational overhead, track milestone deliverables, and streamline event execution so faculty and administrators can focus entirely on student success.
Professional Capstones & Industry Showcases: Curating high-visibility, student-led events that function as portfolio-grade capstones. By connecting emerging talent directly with regional employers, studio leads, and industry publishers, we create the public-facing milestones that drive retention, institutional prestige, and real employment outcomes.
Employer-Informed Workforce Training: Designing targeted, practical workshops that translate classroom theory into market-ready capabilities. We bring together academic instruction and current industry standards, ensuring students graduate with the exact technical, creative, and operational competencies regional employers actively demand.
Career Quests (Paid Micro-Internships) We put students in the driver's seat. Through our signature Career Quests program, we provide students and driven pre-professionals with entrepreneurial, profit-share micro-internships. Participants gain portfolio-building experience by executing live broadcasts, managing tournament logistics, and driving digital marketing for our events.
Market Research &
Industry Partnerships
We connect the gaming industry directly to the heartbeat of LA's player community. We are highly selective in our partnerships with top-tier developers and research firms that are built on a performance-based model, ensuring that as our community engages with your product, the value flows back to all stakeholders involved. We go the distance in building pipelines for mutual growth.
Direct Audience Access: By integrating developers and researchers directly into our network, we channel out community into your platforms -- whether for beta enrollment, focus group participation, or playtests -- ensuring you are supported by high-intent participants who are excited to be engaged.
Performance-Based Partnerships: Our partnership model is built on mutual growth. We operate on an engagement-aligned structure, meaning our success is tied to yours. By creating a shared ecosystem where our community’s activity drives value for your firm, we move into a collaborative relationship that scales with your research and development needs.
ENTERTAINMENT &
VENUE PARTNERSHIPS
We work with hospitality venues to become the go-to hub for local gaming culture. By bringing our community directly into your space, we create a consistent stream of foot traffic—helping you build a reliable rhythm of events that keeps players returning, whether it is for a recurring weekly meetup or a high-impact weekend event.
Event Operations: We handle the heavy lifting so your team can focus entirely on the guest experience. From managing complex tournament brackets and technical requirements to coordinating event logistics, we provide the operational support needed to run professional, high-energy events that run smoothly without disrupting your daily workflow.
Performance-Based Partnerships: Our collaboration is designed for mutual growth. Because we manage the community lifecycle—not just one-off events—we build lasting player loyalty. We operate on a model that aligns our success with yours, ensuring that every event we produce serves as a high-value asset for your business that helps you scale.
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Collegiate Chapters
Empowering Students with full-scale support --
free of charge
We transform campus gaming groups into organized, high-impact institutions. Our Collegiate Chapters serve as the official local outposts of The Guild of Games, providing student leaders with the structure, resources, and institutional backing needed to host marquee events that define campus life.
Operational Framework: You don’t need to reinvent the wheel. We provide the blueprints for running tournaments, managing competitive brackets, and hosting community game nights. From event logistics to branding support, we provide the operational backbone needed to run professional, high-energy events that run smoothly and consistently.
Professional Development: Being a Chapter lead is a career-accelerant. We treat our student leaders as event managers and community builders. You gain hands-on experience in production, operations, and partnership management—skills that translate directly into professional roles within the gaming and entertainment industries.
The Guild Advantage: Chapters gain direct access to our broader network of industry partners, developers, and regional tournament opportunities. Whether it’s securing hardware for an event or getting your members in front of recruiters, you’re backed by a larger organization that elevates your status from a campus club to a professional production powerhouse.
You're In Control: We believe in clear, mutual success. Our support for your chapter is provided free of charge—there are no hidden fees, no restrictive contracts, and no heavy-handed demands. Your chapter remains independent and retains full control over its internal culture.What's In It For Us? : We build stronger communities by providing student leaders with the tools they need to succeed. In exchange for these resources, we simply ask for the opportunity to present relevant opportunities to your members—such as career networking events, industry-led workshops, or specialized partner research studies. We don't ask for ownership; we ask for an engaged community. We thrive only when your chapter levels up, making this a genuine partnership where everyone benefits.
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Our Story & Mission
Forging alliances and building community in the gaming capital of the nation
Where It Began
Hey Gamer! My name is Chroma, the founder of The Guild of Games. If you're interested in understanding the purpose of The Guild and how it came to be, keep on reading! This initiative is something I'm crazy passionate about and would love to bring you along on the journey.I’m a 32-year-old super geek who has been neck-deep in gaming culture since my early obsession with RuneScape in 1997 (if you know, you know), and I just always knew gaming was something more to me than just an entertaining time suck—it was a community where I found belonging. In my early years, I would desperately reach out through Facebook groups and other online communities, looking for gamers like me to game and hang out with. Over time, I found those communities and some really amazing people. The comfort and happiness it brought me to just engage with others over a game we had in common has been monumental.The Disconnect in the Gaming Capital
As I grew older, I began exploring video games as a career, and this is where things got tricky. In Ohio, where I grew up, opportunities for education or training within the games industry felt non-existent, and the ones that did exist were very general or didn’t fit my interests. Eventually, I moved to Los Angeles, the video game capital of the country, and began exploring education and training here.What I found was that programs and training were constantly changing—appearing and disappearing, funding coming and going, and fragments of effort being put into the community widespread across all of LA. But there was really no connectivity between all of these smaller initiatives. Internships for game studios are so competitive that they feel impossible to get into. Roles at these same companies start at a senior level, and those who are lucky enough to join a corporate environment are often laid off once the brunt of the work is completed.Formal collegiate programs exist at some of the top universities, but are behind massive tuition and conditional acceptance. Community college and state universities tend to have programs that are dependent on temporary funding, have no formal program at all, or are run entirely by students who cycle out every year or two. Gaining experience and entry into the games industry feels impossible, even in the gaming capital of the country. My observations concluded that there are passionate individuals who want to see the community grow and become accessible for all, but an initiative to bring everyone's work together, rather than many small initiatives, doesn’t really exist—it's either a small quiet initiative, or a corporate, high-level initiative that the greater community simply can't access.The Turning Point
When I attended LACC, I started the Gamers Guild to make a space for students who are interested in the industry of games to gather and connect, and the support was far greater than I could have ever imagined. Thinking our little club would consist of around 5 individuals, the club gained over 100 members in its first week of existence. Over the course of the year, this club grew to over 200 members and resulted in the creation of the LACCD Games Alliance community, which connected all 9 LACCD campuses, their students interested in games, and their faculty to create, compete, and connect with each other.After observing the success of these communities over just a year, I knew there was a need for this type of community on a larger scale. Someone needed to connect greater Los Angeles, and so The Guild of Games was founded.The Guild's Mission
The Guild of Games' priority is building community and giving greater LA the chance to create, compete, and team up professionally or casually. Building these communities takes a lot of manpower and financial investment, so in order to support community growth, the Guild utilizes partnership models that simply grant industry partners the opportunity to connect with the community directly, as opposed to traditional wide-net marketing.The Guild also provides its expertise to others in event management and digital communication space support on top of running owned and operated events and services. The Guild is modeled after the classic concept of fantasy guilds, where merchants and adventurers work together to provide goods and services to each other for the greater good of the community. This concept solidifies the Guild's position as neither a non-profit that depends on charity to function, nor a corporation designed solely for turning a profit. The Guild is designed to act as a middle ground where a thriving community equals profit to support further community growth and opportunities for its members and partners.Join the Journey
The Guild of Games has the potential to finally bring together the gaming community in Los Angeles and create long-lasting opportunities for those who wish to grow within it. This initiative starts with just a few passionate individuals and organizations believing in the mission of the Guild and jumping in to lead the charge.Join the Guild today and help bring together the disconnected community of games in Los Angeles!-Chroma
